YOUR HAIR, YOUR WAY!

The urban street squad is often an inspiration for Anthony Mascolo and the TIGI International Creative Team. Many cities have their own unique energy and the ‘experimentalism’ of the inhabitants, and it’s the individuality of this urban street squad that is often an inspiration for founder Anthony Mascolo, and the reason he created Bed Head.

The latest Bed Head street-style shoot captures London street-style, bringing together real people with their own unique style, shows there are no boundaries when it comes to being experimental. In true Bed Head spirit, the shoot captures raw self-expression and individuality. Working with each individual’s personal style, the TIGI International Creative Team created a series of individual looks, using Bed Head to merge a new desire for effortless finishes, enhanced texture and to boost movement. It’s all about creating your hair, your way.